Wednesday, July 21, 2010

The Tourism Infrastructure: Clean Restrooms

“Gotta make a pit stop”
“Gotta see a man about a horse”
“Gotta go….Now!

Fast food franchise operators and gas station owners are smart. They realize that if they provide clean restrooms, a traveler is more likely to stop. While using the facilities and stretching their legs, they are likely to buy something. The traveler figures “hey, I’m here anyway…I’ll go ahead and fill up the tank…why stop again later?” or “while I’m here I’ll get a quick bite to eat”.

Let’s face it. People have to use the restroom. Provide a clean facility, tell visitors that you have a clean facility, and then find something to sell them. How hard can this be?

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