The Tourism Infrastructure: An Attractive / Appealing Community

For the following several conversations, let's assume one of two things. Either we're talking about a community that has never considered the notion of creating a tourism program, or we are talking about a community that has one, but would like to do it better - and be really successful.

The whole community must realize the importance of the tourist. They must all get on board with the idea of developing the community as a tourist attraction and must work together to make the community attractive and appealing.

Typically, an attractive and appealing community is recognized as such by possessing the following characteristics:

§ Clean
§ Well-maintained buildings
§ Well-maintained public places, such as sidewalks, streets and landscaping
§ Distinctive
§ Quality Architecture and Design
§ Strong sense of place

All of these things can be subjective. But, so are lots of other things. That’s what makes life interesting. Ask ten different people what their favorite movie is and you will likely get ten different answers. Some people are attracted to doll shows and craft fairs. Others are attracted to car shows, renaissance fairs, and/or fishing derbies. It’s pretty tough to be everything to everyone. As a matter of fact, the last time I was visiting the “happiest place on earth,” a guy on the hotel floor, above mine, jumped out the window and took a 14-floor swan dive. The guy was clearly unhappy. True story.

I can go on and on about how to figure out what you want to be, but that will have to wait. Right now I’m only addressing the basic need for attractiveness.

For a community to have a successful tourism program, it doesn’t need to transform the entire city. A single tourism area, or district, should be designated. We all know the easiest way to capture tourist spending is to get them out of their cars and onto their feet. So, this district should be pedestrian oriented, or what I like to call a “walk-around area”. It will allow travelers to stop and linger. Providing an infrastructure, which allows for good circulation is a good start. Walking areas, easily navigable streets and convenient parking are effective ways to convert visitors to customers.

(next: An Attractive/Appealing Community, continued)